Our mission

The raw material matters more
than the end product

TOGETHER, LET’S MAINSTREAM
THE USE OF DES RECYCLED RAW MATERIALS

We’re convinced that we’re witnessing a real change
among consumers and the industry at large, driven by recent regulations.
We encourage the sector to diversify its offering based
1/3 – 1/3 – 1/3 strategy:

We’re offering a new approach to consumption: a better-informed and more virtuous model.
Our vision: placing raw materials and resources at the heart of production, distribution AND consumption.
For greater consistency, and plain common sense.

WE’RE BETTING
AGAINST DESTRUCTION

Quality hangs by a thread.
By protecting it at every step, through sorting, recycling and innovation,
we’re fighting against waste and destruction.
By creating new, quality yarn and textiles from overstock,
we help brands save on raw materials and develop lower-impact collections.

before-weturn
with-weturn

A NEW RECYCLING LOOP
FOR THE TEXTILE INDUSTRY

We want to change the textile industry for the better.
We’re the first service to recycle unsold textile products in a CLOSED LOOP.
We are the only player that is present each step of the way to ensure traceability
and measure project impact.
We’re part of a truly circular economy.